Although Ubisoft's Far Cry 2 was not a failed release, we gave it an 8.5 out of 10, it did not achieve the kind of success Ubisoft had aimed for after acquiring the series from Cryek in 2005. Far Cry 3, given a 9.5 out of 10, achieved what Ubisoft had attempted with its predecessor and has ensured that the developer will continue to build upon the series throughout the next generation.
In an interview with IGN, Ubisoft senior vice president of sales and marketing Tony Key discussed the developer's expectations for both of its Far Cry title.
“Far Cry 2 was a really good game, but it was very early in the process of us as a company learning about open worlds. There were some challenges around that,” Key said. “It was critically acclaimed, but it ultimately didn’t connect with as many people as we would have hoped. Far Cry 3 was able to build on that and create something really cool. It was a great experience. It was very polished. We consider that a huge brand for us at this point. You’ll see more Far Cry games, besides Blood Dragon, in the future. We’re really excited about what happened there. It exceeded our expectations. We knew it would be good, but it was even better than we were expecting.”
Gamers will likely be hearing more about Far Cry, a "huge brand" for Ubisoft, in the months to come.
Fans "will be really excited when we finally show them another one," Key said.
Stay tuned at PSU.com for all the latest regarding Ubisoft's Far Cry. For more, read the reviews linked above and our review of Far Cry 3: Blood Dragon, released last month.
Steven Chaffin, Jr. is an American editor for PlayStation Universe who has only briefly explored the universe of Far Cry. Among his memories: Getting malaria in Far Cry 2. Good times. You can follow Steven on Twitter @steven_chaffin.
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